App Marketing Lead, WW International and Prime Shopping
Location
vancouver, bc
Job Type
Full-time
Category
Other-General
Posted
June 13, 2026
Amazon's Global International Shopping team is seeking an App Marketing Lead to drive paid app marketing, app installs, and engagement across 200+ countries. This role covers three business lines: Amazon Bazaar, Amazon Exports, and Amazon Prime International.
Key Responsibilities
Own and drive paid app marketing strategies to grow app installs and engagement, collaborating with partner teams to launch integrated cross-funnel campaigns
Develop marketing investment frameworks, customer segmentation, positioning, and competitive differentiation
Define paid app and App Store marketing channel strategies within SVP-level Go-To-Market (GTM) plans for new programs and features
Build and maintain detailed paid marketing playbooks and experimentation plans aligned with product roadmaps
Set up reporting mechanisms to communicate performance and manage marketing P&L for Amazon Bazaar, Amazon Exports, and Amazon Prime International
Col...
Key Responsibilities
Own and drive paid app marketing strategies to grow app installs and engagement, collaborating with partner teams to launch integrated cross-funnel campaigns
Develop marketing investment frameworks, customer segmentation, positioning, and competitive differentiation
Define paid app and App Store marketing channel strategies within SVP-level Go-To-Market (GTM) plans for new programs and features
Build and maintain detailed paid marketing playbooks and experimentation plans aligned with product roadmaps
Set up reporting mechanisms to communicate performance and manage marketing P&L for Amazon Bazaar, Amazon Exports, and Amazon Prime International
Col...