App marketing specialist

Skill Set

Computer Skill

Analytical Skill

Responsibilities Plan and execute targeted app advertising campaigns across various channels, including app stores, display networks, and mobile ad networks. Collaborate with cross-functional teams, including product, design, and development, to ensure app marketing initiatives align with overall business objectives. Ensure targets are achieved and manage, analyze and optimize campaigns to achieve and exceed KPI’s Optimize app store listings, including app titles, descriptions, keywords, and visual assets, to improve discoverability and conversion rates. Ensure the growth of the various company apps and the portfolio as a whole. Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign. Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met. Research competitors and provide suggestions for improvement ...