Assistant Director of CRM Platform & Data Governance

Minor Hotels • Bangkok, Bangkok, Thailand • Posted June 27, 2026

Location Bangkok, Bangkok

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 27, 2026

Job Description
The Assistant Director of CRM Platform & Data Governance supports the needs of the business by working with the Senior Director of Campaigns, CRM Marketing & Digital Engagement and the Global Head of CRM to govern and advance the CRM platform ecosystem — ensuring it is strategically aligned, commercially optimised, and operationally sound to support campaign execution and personalisation at scale across all regions. 
The Assistant Director of CRM Platform & Data Governance leads the platform governance function, coordinating internal teams and specialist resources to maintain and continuously improve the CRM marketing stack. The role requires direct working knowledge of Salesforce Marketing Cloud and Data Cloud, with broader familiarity across related platforms and disciplines sufficient to direct specialist resources effectively. 
This is a role that combines technical literacy with strong organisational and communication skills — tra...
            

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