Associate Analyst/Analyst, Marketing Analytics

WE TAKE YOU ABOVE BEYOND Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands. Job Responsibilities The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions. Key Areas Of Focus, Include Leverage customer data and analytics to acquire, develop, and retain high-value customers more profitably and effectively Work with the casino sales team to optimize structure, communication, and coverage Develop a robust behavioral and needs-based segmentation to create more relevant, actionable, and personalized campaigns, offers, and engagements Collaborate with the marketing technology team to enhance CRM and real-time rules capabilities
Analytics Apply advanced analytics, modelling and machine learning on patron behavior, CLV prediction and profitability analysis. Enhance our 360° view ...