Associate - Brand Activations (Brand & Communications)

Role Summary The Brand Activations Associate will be responsible for planning, coordinating, and executing all BTL marketing activities across the assigned territory within the South Zone. Reporting directly to the Zonal B&C Lead, this role demands a proactive, detail-oriented professional who can independently manage end-to-end BTL activations, vendor ecosystems, and stakeholder relationships. The incumbent will serve as the single point of contact for all brand and communications mandates in the assigned states, with the overarching objective of strengthening the V-Guard brand. Key Responsibilities A. BTL Campaign Planning & Execution • Support the Zonal B&C Lead in planning, strategizing, and executing all BTL-related activities across the assigned territory within the South Zone. • Take complete ownership and responsibility for independently managing end-to-end BTL activations in the assigned area, ensuring delivery within agreed timelines and quality benchmarks. • Develop and exec...