Associate - Brand Activations (Brand & Communications)
Location
Mumbai, Maharashtra
Job Type
Full-time
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted
June 16, 2026
Role Summary
The Brand Activations Associate will be responsible for planning, coordinating, and executing all BTL marketing activities across the assigned territory within the South Zone. Reporting directly to the Zonal B&C Lead, this role demands a proactive, detail-oriented professional who can independently manage end-to-end BTL activations, vendor ecosystems, and stakeholder relationships. The incumbent will serve as the single point of contact for all brand and communications mandates in the assigned states, with the overarching objective of strengthening the V-Guard brand.
Key Responsibilities
A. BTL Campaign Planning & Execution
• Support the Zonal B&C Lead in planning, strategizing, and executing all BTL-related activities across the assigned territory within the South Zone.
• Take complete ownership and responsibility for independently managing end-to-end BTL activations in the assigned area, ensuring delivery within agreed timelines and quality benchmark...
The Brand Activations Associate will be responsible for planning, coordinating, and executing all BTL marketing activities across the assigned territory within the South Zone. Reporting directly to the Zonal B&C Lead, this role demands a proactive, detail-oriented professional who can independently manage end-to-end BTL activations, vendor ecosystems, and stakeholder relationships. The incumbent will serve as the single point of contact for all brand and communications mandates in the assigned states, with the overarching objective of strengthening the V-Guard brand.
Key Responsibilities
A. BTL Campaign Planning & Execution
• Support the Zonal B&C Lead in planning, strategizing, and executing all BTL-related activities across the assigned territory within the South Zone.
• Take complete ownership and responsibility for independently managing end-to-end BTL activations in the assigned area, ensuring delivery within agreed timelines and quality benchmark...