Associate Brand Manager

Abbott • Hong Kong, Hong Kong Island, Hong Kong • Posted June 18, 2026

Location Hong Kong, Hong Kong Island
Job Type Full-time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 18, 2026

This role goes beyond traditional brand marketing — we are looking for a digitally savvy, performance-driven marketer who can integrate brand building with strong digital execution to accelerate business growth on Pediatric Business. Core job responsibilities include the followings:

Responsibilities:

Brand & Portfolio Management

  • Act as the champion and support the Manager in driving brand, portfolio and communication strategies to drive differentiation with competitors.

  • Assist in managing current and future portfolio development: identify gaps vs. consumer needs and competition, build business cases, prepare sales forecasts and support launch readiness.

  • Leverage insights from consumer data and market trends to support strategic decision-making.

  • Organize event with 3rd party collaboration 

  • Digital & Performance Marketing Execution

  • Lead digital and social media activations with...

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