B2B Email Marketer and Lead Generation Specialist
Location
pasig, metro manila
Job Type
Full-time
Category
Sales
Posted
June 03, 2026
Key Responsibilities
- Develop and manage B2B email marketing campaigns from concept to execution.
- Build segmented mailing lists and personalize campaigns to maximize engagement.
- Create compelling copy and design layouts that align with brand voice and goals.
- Implement A/B testing to optimize subject lines, CTAs, and content.
- Track and analyze campaign performance (open rates, CTR, conversions).
- Collaborate with sales teams to ensure smooth lead handoff and nurturing .
- Use CRM and marketing automation tools (e.g., HubSpot, Salesforce, Mailchimp, Marketo, Apollo, Smartlead, Linkedin messaging).
- Generate qualified leads through email campaigns, landing pages, and gated content.
- Maintain compliance with GDPR, CAN-SPAM, and other email marketing regulations.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field....