B2B Meta Lead Generation Specialist

Overview

About the Client Our client is a growth-focused marketing partner helping CPG and eCommerce brands drive predictable pipelines through performance advertising and sales-aligned funnels. Meta (Facebook & Instagram) is a core acquisition channel for us, and we’re looking for a specialist who understands how to generate high-quality B2B leads for CPG and eCommerce decision-makers—not just low-intent form fills.

Role

We’re hiring a B2B Meta Lead Generation Specialist with proven CPG and eCommerce experience to own Meta-driven demand generation. This role requires a deep understanding of how CPG and eCommerce brands buy, how their decision-makers think, and how to structure Meta campaigns that convert into sales-qualified opportunities. You will be responsible for strategy, execution, optimization, and performance insights across Meta lead generation campaigns targeting CPG and eCommerce brands.

What You’ll Be Doing

• Meta Lead Gen ...