Brand Activation Specialist
Job Description:
This role exists to ensure our super‑premium brand is brought to life consistently and creatively across the entire Pet Owner Journey, serving as the creative architect who turns strategy into compelling activation for impactful brand experiences.
1. Brand Communication & Digital Activation
Design and deliver integrated brand campaigns across the full Pet Owner Journey, with a strong focus on digital touchpoints (microsites, event pages, campaign hubs).
Develop and execute the brand content and media strategy across the PESO model (Paid, Earned, Shared, Owned).
Build and optimize a strong search strategy (SEO/SEM) to enhance brand discoverability and conversion.
Apply A/B testing, performance monitoring, and data-driven insights to continuously improve campaign effectiveness.
Manage the brand platforms (.com & RC Club), ensuring consis...