Brand & Campaigns Manager
Description and Requirements
About the Role
As the Brand & Campaigns Manager, you will lead Lenovo India’s B2B brand strategy and campaign execution for the commercial business.
You will be responsible for building brand awareness, differentiation, and credibility across key segments, while delivering integrated campaigns and experiences that drive both brand impact and business outcomes.
This role works closely with segment marketing, channel marketing, regional teams, product teams, and global brand teams, ensuring consistent and high-quality brand execution across all touchpoints.
Key Responsibilities
Own and drive Lenovo’s commercial brand strategy in India, aligned with global positioning and narrative
Lead end-to-end campaign strategy and execution across digital, physical, and partner channels
Drive integrated brand campaigns, including:
Enterprise-focused campaigns
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