Brand Engagement & Content Lead - B&W
Location
karachi division, sindh
Job Type
Full-time
Category
Marketing & Media
Posted
June 27, 2026
JOB PURPOSE
If you are passionate about brand building, innovation, and creating consumer impact within the Hair Care business, then this role is just for you!
RESPONSIBILITIES
- End-to-end demand generation responsibilities, reporting directly to a brand manager.
- Lead market development plans.
- Drive brand penetration, market share, and business growth by owning and influencing the 6Ps of marketing.
- Lead the cross‑functional project team and successfully launch innovations in the market.
- Deploy a digital‑first media strategy to drive business growth on the super‑premium toddler nutrition portfolio.
- Develop an in‑depth understanding of consumers and the market.
- Stakeholder management with CSP, BD, Finance, Supply Chain, R&D, Media Agency, and Medical Marketing.
- Campaign management and communications.
QUALIFICATIONS AND SKILLS
Experiences & Qualifications