Brand Manager Bledina

Danone • Lisbon, Lisbon, Portugal • Posted June 09, 2026

Location Lisbon, Lisbon

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 09, 2026

 Breve Introdução e Sobre o Trabalho 
The Brand Manager for Bledina is accountable for accelerating the brand’s sustainable growth and reinforcing the relevance for the Early Life Nutrition category. The role focuses on building a distinctive, trusted and emotionally engaging brand. 
Key objectives include:
Drive sustainable growth and market share by strengthening Blédina’s brand positioning and competitive advantage within the category
Increase brand awareness, consideration and preference among parents through impactful communication, activation and consumer engagement initiatives
Build and reinforce brand credibility and trust by leveraging scientific expertise, nutritional leadership and reassurance for parents
Identify and unlock growth opportunities through effective portfolio management, as well as innovation, renovation and pipeline development
Ensure excellence in marketing mix execution across...
            

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