Brand Manager

Purpose of the Job The Brand Manager will be responsible for building and strengthening the Loom Solar brand across online and offline channels. The role involves managing brand campaigns, digital marketing coordination, product positioning, dealer branding, influencer collaborations, and customer engagement initiatives to increase brand awareness, lead generation, and market share. The ideal candidate should have strong experience in consumer branding, digital marketing, campaign execution, and data-driven marketing strategies. Key Responsibilities Brand Strategy & Positioning Develop and execute brand-building strategies aligned with company goals. Create strong brand positioning for solar panels, batteries, and inverter products. Ensure consistent brand communication across all customer touchpoints. Monitor competitor branding, pricing, and market trends. Marketing Campaign Management Plan and execute ATL, BTL, and digital marketing campaigns. Manage product launches, seasonal campa...