Brand Manager
Location
Makati City, Metro Manila
Job Type
Full-time
Category
other-general
Posted
June 10, 2026
The Brand Manager is responsible for developing and executing brand strategies that drive market growth, strengthen brand equity, and achieve business objectives. This role works closely with cross-functional teams to deliver impactful marketing initiatives, optimize brand performance, and ensure alignment between commercial objectives and consumer needs.
Key Responsibilities
- Develop and implement brand strategies, marketing plans, and growth initiatives to drive market share, sales, and profitability.
- Partner closely with Sales and other cross-functional teams to create programs that support sustainable business growth and market expansion.
- Manage the brand portfolio, including positioning, innovation, pricing, and product lifecycle strategies.
- Monitor brand performance, consumer trends, market dynamics, and competitor activities to identify opportunities and risks.
- Lead the planning and execution of marketing campa...