Brand Marketing Associate-Cebu

Responsibilities

• Assist the Brand Manager in the execution of the 12-month marketing calendar, including campaign development, rollouts, and post-mortem evaluations.
• Coordinate with cross-functional teams (CRM, Performance Marketing, Creative, Ops, Social) to ensure campaigns are delivered on time and aligned with brand objectives.
• Support in the production and rollout of brand campaigns, including ATL, digital, influencer, and on-ground activations.
• Manage the documentation and tracking of brand budgets, timelines, and campaign assets.
• Monitor key brand KPIs including awareness, engagement, trial conversion (up to 3rd ride), and campaign performance across channels.
• Assist in building social and community engagement plans together with the Social and Community teams.
• Coordinate with agency and vendor partners for creative development, media placement, and brand partnerships.
• Maintain brand cons...