Brand Storytelling & Consumer Insight Lead

Role Overview We are looking for a Brand Storytelling & Consumer Insight Lead who can deeply understand the Miduty woman and ensure that every piece of communication reflects her reality, emotions, aspirations, and transformation . This role will own the voice of the brand across advertisements, social media, UGC content, founder content, product launches, email marketing, community communication, and landing page s. The ideal candidate combines consumer psychology, storytelling, creative strategy, and content leadersh ip. Key Responsibili ties 1. Become the Expert on the Miduty Woman Develop a deep understandi ng of: * Customer moti vations* Emotional pain points* Daily st ruggles* Dreams and aspi rations* Buying t riggers* Language and communicatio n style Conduct: * Customer i nterviews* Community listening* Revi ew mining* Social listening* Consumer research Translate insights into communication s trategies. 2. Own Bran d Messaging Build and continuo usly refine: * Brand voice* Mes...