BRAND STRATEGIST [PPA2-001-03]
Location
singapore, singapore
Job Type
Full-time
Category
Other-General
Posted
June 18, 2026
Working Hours: 10am to 6pm (Monday to Friday)
Key Responsibilities:- Develop and execute comprehensive brand strategies that strengthen brand positioning and drive consistent market presence
- Conduct in-depth market research and competitor analysis to identify opportunities for brand differentiation and growth
- Collaborate with marketing, creative, and communications teams to ensure all brand outputs are cohesive and strategically aligned
- Oversee the development of brand guidelines and ensure consistent application across all internal and external touchpoints
- Plan and manage brand campaigns across digital and traditional channels to maximise reach and audience engagement
- Monitor brand performance metrics and consumer sentiment to evaluate campaign effectiveness and refine strategies
- Support the development of brand storytelling and messaging frameworks that resonate with target audiences
- Present...