Brand Strategy Sr. Analyst
Location
ciudad de méxico, ciudad de méxico
Job Type
Full-time
Category
Marketing de productos y gestión de marca, Investigación y análisis de mercado
Posted
June 05, 2026
Team Overview
We are looking for a detail-oriented, analytically sharp brand analyst to be the operational backbone of the Brand Strategy team. You will manage the BHT, support brief coordination, conduct competitive and cultural research, and produce the analytical inputs that allow the Brand Strategy Lead and Brand Strategy Sr Manager to stay focused on strategy. You will also cross-train to serve as backup for the Brand Strategy Sr Manager during absences.
Role Responsibilities
- STRATEGY & EXECUTION
- Coordinate and operate BHT waves: collect data from the Insights team, update dashboards, flag brand attribute movements, and maintain version control.
- Prepare regular competitive benchmarking reports — track how leading digital financial brands communicate across paid, owned, and earned channels.
- Prepare post-campaign performance summaries tied to brand OKRs — compile data from analytics tools and agency reports...