Business Director - Retail Analytics & Data

Overview

The Business Director is a senior leadership role responsible for end‑to‑end stewardship of client relationships within the Publicis Groupe ecosystem. The role requires a deep understanding of how a modern holding company operates across multiple agencies, verticals, and specialist capabilities while ensuring seamless, integrated delivery to clients.

This role leads the creation and growth of the Customer Analytics & Insights function. It is a transformational, entrepreneurial position responsible for embedding a data‑driven culture, building governance, setting processes, and coordinating analytics across business units.

Responsibilities

Key responsibilities include deploying modern data infrastructure and tools, ensuring data governance, and developing advanced analytics models. The role generates insights across customer segmentation, forecasting, churn prediction, campaign performance, inventory optimization, and customer lifetime ...