Campaign Associate III
Job Summary:
Supports Campaign & Marketing Managers in multiple regions with email campaigns using either a straightforward approach or a holistic approach depending on the needs of the business. Responsible for developing strategic email campaigns, managing end-to-end campaign execution, and ensuring precise activation of lifecycle campaigns. This role involves crafting standardized emails, conducting rigorous quality checks, and generating insightful post-campaign reports. The associate will manage campaign calendars, contribute to team initiatives, and maintain high standards of quality and consistency.
Accountabilities:
Develop strategic email campaign plan that incorporates customer journeys and behaviors for communications to prospective & booked exhibitor audiences.
Design and implement email campaigns in Eloqua using approved templates and content.
Develop templates and content based on lifecycle stages. A/B t...