Campaign & CRM Manager

ZEISS Group • Birmingham, England, United Kingdom • Posted June 17, 2026

Location Birmingham, England

Job Type Full time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 17, 2026

Position Summary
As Campaign & CRM Manager for ZEISS UK & Ireland, you will lead the strategy, planning, and execution of data-driven, multi-channel CRM programmes across B2B and B2C audiences—using insight, technology, and targeted communications to drive measurable business results.
Responsibilities 
CRM Strategy and Plans: Develop and own the overall CRM strategy and activity plan for ZEISS UK & Ireland (B2B and B2C) aligned to business and marketing objectives and agreed KPIs. Define customer and consumer segmentation, journeys and contact strategies to maximise engagement and value. Coordinate annual communication calendars and ensure alignment with brand and product activities.
Always On: Plan, deliver, and optimise integrated multi-channel always on strategies for B2B and B2C audiences to defined KPIs.
Campaign Management: Plan, deliver, and optimise multi-channel campaigns (ZEISS owned social/digital chann...
            

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