Category Manager - Banana

Banana farming in Maharashtra runs on broken labour systems. And that’s exactly what we’re going after, Category Manager – Banana. Bunch covering. Propping. Deleafing. Harvesting. Every season, farmers depend on unorganised labour, last-minute coordination, and inconsistent execution for some of the most critical work in the entire crop cycle. We’re fixing that. At Bharat Intelligence, we’re building organised labour service infrastructure for Indian agriculture. And Banana is our first big category play in Maharashtra. We’re looking for someone to own it end-to-end. Not manage operations. Not coordinate field teams. Build the entire category. Category Manager – Banana Location: Maharashtra Banana Belt Vertical: Fruit Care Harvesting Labour Services Working Days: 6 days a week What you’ll actually do You will build the Banana business from zero. No inherited system. No playbook. No safety net. You will design the category • Decide which banana clusters we enter first • Map far...