Category Manager (m/f/d)

Lotus Bakeries • Düsseldorf, North Rhine-Westphalia, Germany • Posted June 07, 2026

Location Düsseldorf, North Rhine-Westphalia

Job Type Full-time

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 07, 2026

 Job description 
Strategic Category & Customer Management
Act as the primary contact for sales teams, translating the national growth strategy into actionable customer plans across promotion, assortment and communication
Define targets, track performance, and optimize execution to drive category and brand success
Data-Driven Decision Making
Continuously monitor KPIs from Circana/Nielsen, Gfk, and research insights to manage category, channel, and customer performance
Identify market trends & shopper insights to develop data-backed growth recommendations
Best-in-Class Storytelling
Develop compelling sell-in stories, ensuring strong customer buy-in through insight-driven narratives
Data & Budget Management
Oversee local data contracts and manage strategic relationships with Nielsen, GfK, IRI, ensuring optimal budget allocation for insights and reporting
Shelf & Category Optimization
Lea...
            

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