Category Manager

Position Title: Category Manager - MarketingPurpose of the Role:The Category Manager will be responsible for driving brand growth, strengthening brand equity through a robust digital strategy, and managing the portfolio to regain market share in key segments.
This role demands a strategic marketer with experience in digital communication and category management to execute high-impact campaigns and product launches that align with the company's growth objectives.Key Responsibilities:Brand Growth StrategyDesign and execute a comprehensive growth strategy for the category that aligns with business objectives and maximizes revenue potential.Conduct market analysis and leverage consumer insights to identify growth opportunities and drive brand positioning.Brand Equity EnhancementDevelop and implement a digital communication strategy to reinforce brand equity, ensuring messaging aligns with brand values and resonates with target consumers.Partner with cross-functional teams to ensure ...