Category & Shopper Development Lead
Location
Makati City, Metro Manila
Job Type
Full-time
Category
other-general
Posted
June 25, 2026
Category & Shopper Development Lead
Location: BGC
Work Setup: Onsite
Work Schedule: Monday to Friday | 8:00 AM – 5:00 PM
Job Summary
The Category & Shopper Development Lead is responsible for developing category growth strategies and shopper-focused initiatives that drive business performance across retail channels. This role leverages shopper insights, market data, and cross-functional collaboration to strengthen category performance, optimize trade marketing activities, and enhance in-store execution.
Key Responsibilities
- Develop category and shopper strategies aligned with brand objectives, consumer behavior, and channel dynamics
- Translate shopper insights into actionable retail strategies, selling stories, and in-store execution plans
- Lead trade marketing initiatives, including annual...