Category & Shopper Development Lead
Location
Makati City, Metro Manila
Job Type
Full-time
Category
other-general
Posted
June 18, 2026
Office location: Makati
Work Setup: Full onsite
Schedule: Monday to Friday, Dayshift
Role Overview
The Category & Shopper Development Lead drives category growth and shopper-centric strategies by translating consumer and retail insights into actionable business plans. The role partners closely with Sales, Brand, and Trade teams to enhance retail execution, strengthen route-to-market strategies, and deliver sustainable growth across channels.
Qualifications
- Bachelor's degree in Business Administration, Management, Marketing, Economics, or a related field; Master's degree is an advantage.
- Minimum of 5 years of experience in Category Development, Shopper Marketing, or Trade Marketing within the FMCG or food & beverage manufacturing industry.
- Strong expertise in category management, shopper behavior, reta...