Channel Activation Manager (MT)

Michael Page • Ahmedabad, Gujarat, India • Posted June 02, 2026

Location Ahmedabad, Gujarat

Job Type Permanent

Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted June 02, 2026

Opportunity to work with a tier 1 FMCG in a National Level role
Opportunity to work with a Dynamic Leadership in their Headquarters
About Our Client
Our client is a tier 1 FMCG
Job Description
Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
Make NPD launches / Share gain plans in line with Organization goals
Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.
Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.
Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines ...
            

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