Channel Marketing Manager – General Trade

Role Overview

positionis mainly responsible for drivingretailer marketing initiatives to accelerate sales-to-trade and support strategic channel growth. This role develops tailored strategies, sell-in toolkits, and national initiatives aligned with category priorities, ensuring strong execution and measurable results across priority channels.

Qualifications

• Bachelors degree in Marketing, Business, or a related field
• 5–7 years of experience in general trade (GT) marketing or retail marketing within the FMCG industry.
• Minimum 3 years of leadership experience managing teams or cross-functional projects
• Knowledge of FMCG trade practices, shopper behavior, and emerging GT channels
• Proven track record in driving general trade channel growth, executing marketing initiatives, and achieving commercial targets
• Strong analytical skills with the ability to diagnose channel performance using data and ma...