Channel Specialist - Direct Marketing
Location
Makati, National Capital Region
Job Type
Full-time
Category
other-general
Posted
June 20, 2026
As a Channel Specialist – Direct Marketing, you’ll lead the execution of data-driven campaigns (email, SMS, direct mail) that directly impact business growth in a global, regulated environment. You’ll partner closely with creative, analytics, product, and compliance teams to deliver personalized, high-performing campaigns that drive revenue and ROI.
This role offers strong exposure to global marketing operations, with a focus on scaling campaigns, maintaining compliance, and continuously improving performance through testing, insights, and AI-driven innovations.
Primary Responsibilities:
- Execute 1:1 direct marketing content (email, SMS, direct mail) against channel plans and calendars; partner closely with the creative team on copy, assets, and templates.
- Build and maintain content components (modules, snippets, dynamic blocks); manage version control, tagging, accessibility checks, and approvals.
- Se...