Channel Strategist for Web Personalization
Location
vancouver, metro vancouver regional district
Job Type
Full-time
Category
Other-General
Posted
June 06, 2026
Transform EA Help's web experience as a Channel Strategist for Web Personalization at Electronic Arts. Use your expertise in experimentation and Optimizely to deepen fan engagement.
This Senior Channel Strategist role focuses on designing effective web experiments and strategies for the EA Help ecosystem. You will set up A/B tests and ensure they align with organizational goals, ultimately enhancing the support experience with actionable insights. Lead cross-functional collaborations to identify areas for effective testing and the well-being of users.
Key Responsibilities:
• Design, execute, and analyze A/B tests using Optimizely
• Maintain governance standards for experimentation documentation
• Deliver statistical validation for experimentation plans
• Collaborate with teams for improved testing opportunities
• Report on the impact of experiments on user engagement
Requirements:
• 3-7 years in a marketing or customer experience role
• 2+ years in digital...
This Senior Channel Strategist role focuses on designing effective web experiments and strategies for the EA Help ecosystem. You will set up A/B tests and ensure they align with organizational goals, ultimately enhancing the support experience with actionable insights. Lead cross-functional collaborations to identify areas for effective testing and the well-being of users.
Key Responsibilities:
• Design, execute, and analyze A/B tests using Optimizely
• Maintain governance standards for experimentation documentation
• Deliver statistical validation for experimentation plans
• Collaborate with teams for improved testing opportunities
• Report on the impact of experiments on user engagement
Requirements:
• 3-7 years in a marketing or customer experience role
• 2+ years in digital...