Cluster Manager- Digital Campaign Management For Leading NBFC

Manage Team of campaign managers to drive business through Digital push campaigns

Data Mining, cleansing, extraction from existing Databases on SQL

Create contextual product specific databases

Create Automated process for reporting and auto campaign trigger through Power BI

End to end process ownership from data selection to sales.

System automation for repetitive campaigns

Analyze campaign performance and take corrective actions to improve performance

Performance analysis basis historical data and create statistical models

Build propensity models to identify high performance customer segments

Develop campaign dashboard on Power BI for Senior Management presentation

Analyze campaign performanc...