Comms Planning Director - Audience-Centric Strategies
Location
calgary, ab
Job Type
Full-time
Category
Marketing & Media, Management & Operations
Posted
June 18, 2026
Drive communication strategies as the Comms Planning Director at Critical Mass. Collaborate across functions to develop customer-centric campaigns that inspire and engage.
This role focuses on translating marketing objectives into actionable strategies that resonate with audiences. As a leader, you will cultivate relationships, present compelling plans, and leverage media capabilities to maximize campaign effectiveness. Your approach will integrate insights while inspiring creativity and innovation across all touchpoints.
Key Responsibilities:
• Lead development of comprehensive comms plans aligned with marketing
• Ingest audience insights to create engaging connection strategies
• Ensure framework coherence across paid, owned, and earned media
• Drive strategic direction and best practices internally
• Present compelling ideas to stakeholders and clients
Requirements:
• Bachelor’s in Communications, Advertising, or similar
• At least 8 years in media or s...
This role focuses on translating marketing objectives into actionable strategies that resonate with audiences. As a leader, you will cultivate relationships, present compelling plans, and leverage media capabilities to maximize campaign effectiveness. Your approach will integrate insights while inspiring creativity and innovation across all touchpoints.
Key Responsibilities:
• Lead development of comprehensive comms plans aligned with marketing
• Ingest audience insights to create engaging connection strategies
• Ensure framework coherence across paid, owned, and earned media
• Drive strategic direction and best practices internally
• Present compelling ideas to stakeholders and clients
Requirements:
• Bachelor’s in Communications, Advertising, or similar
• At least 8 years in media or s...