Comms Planning Director (Vancouver)

Responsibilities

• Develop comms plans that connect marketing needs & business objectives into actionable communication solutions across the paid, owned, and earned ecosystem.
• Ground all plans in audience insights and their reality, altitudinally and behaviorally.
• Work with media strategy and activation teams to ensure comms frameworks are grounded in proposed media plans and other realities.
• Lead plans that are a combination of proven and innovative tactics that meet campaign goals.
• Ensure plans link to desired KPIs and guide measurement strategies.
• Create a comms foundation that guides best‑in‑class precision work.
• Ensure buy‑in amongst all required teams and partners.
• Present and defend the comms plan, generating confidence that the plan will deliver on results while unlocking creativity.
• Provide thought leadership, both internally and externally, on emerging trends and comms best practices.