Consumer Brand Manager (Digital & Consumer-Focused)
Location
gauteng, gauteng
Job Type
Full-time
Category
Other-General
Posted
June 22, 2026
Our well-established client in the pharmaceutical industry has a vacancy available for a Consumer Brand Manager (Digital & Consumer-Focused) based at the Parktown office.
Main Purpose of Job
The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures that the company's brands connect with end-users across the entire customer journey, driving brand awareness, loyalty, and market share.
Key Performance Areas
- Consumer Marketing Strategy
- Develop consumer campaigns across digital, social, and traditional media.
- Translate brand strategy into compelling consumer messages.
- Lead influencer marketing, PR, and pharmacy activations.
- Digital Marketing & Insights
- Own digital platforms: content calendars...