Copywriter (Serialized Narratives)

Mirchi • Mumbai, Maharashtra, India • Posted June 05, 2026

Location Mumbai, Maharashtra
Job Type Full-time
Category Media and Communication Workers
Posted June 05, 2026

We’re looking for someone who’s comfortable crafting captions and long-form copy, but more importantly, hungry to master serialized storytelling.

This isn’t a traditional copywriting role. It’s for someone who thrives on continuity, audience obsession, and evolving narratives.

What you’ll actually be doing:

  • Write every caption, inner monologue, story sequence, and carousel copy in distinct character voices—switching fluently without blending.
  • Own the ongoing central narrative—maintain continuity, advance the story with each post.
  • Pitch and develop formats like Situationship Report, Red Flag Audit, Honest Report, and Decision breakdowns.
  • Track audience response to story arcs and adjust pacing—this is serialized writing, not standalone posts.

You’ll thrive here if you:

  • Have 2+ years writing digital content with a strong personal voice.
  • Ideally have created newsle...

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