Creative Strategist / Growth Marketer (CPG, Direct Response)

We’re looking for a Creative Strategist / Growth Marketer who has been in the trenches and knows how to build, test, and scale direct-response ad creatives for CPG brands (DTC or omnichannel).

This is not a brand “vibes” role.

This is a performance-first role focused on what converts .

You will own the creative strategy for paid social and help drive revenue through structured creative testing, strong hook-driven messaging, and sharp performance analysis. You’ll work closely with designers, editors, creators, and media buyers to execute quickly and iterate constantly.

Key Responsibilities

Creative Strategy Ownership

• Own and drive creative strategy across paid social channels including:
• Meta (Facebook & Instagram)
• TikTok