CRM and Loyalty Director

Reporting to: Marketing Director. Location: Dubai, United Arab Emirates.

Own overall Customer Loyalty Strategy for Sephora Middle East. Provide expertise and leadership to define and implement customer loyalty strategies that successfully build profitable, long-term customer relationships across all channels. Partner with cross‑functional teams, business partners, and channel execution groups to define and design an impactful promise for the loyalty program, and to ensure proper implementation, activation and measurements are in place. Lead the development of experience and communications strategies rooted in business and brand goals, customer data and channel‑level best practices. Provide strategic direction into the data and technology needed to support the implementation and execution of the loyalty strategy and specific program management.

• Lead the development and execution of CRM strategy and function, including da...