CRM Manager (F&B/QSR)
Location
mandaluyong, metro manila
Job Type
Full-time
Category
Management & Operations
Posted
May 30, 2026
Key Responsibilities
CRM Strategy & Management
- Develop and manage CRM programs, including database management, customer segmentation, and lifecycle marketing campaigns.
- Design and execute strategies to improve customer acquisition, retention, and loyalty.
Campaign Execution
- Plan and implement multi-channel marketing campaigns across email, SMS, push notifications, and other digital platforms.
- Monitor campaign performance and optimize based on data insights and KPIs.
Website & Digital Management
- Oversee website strategy, performance, and continuous optimization.
- Ensure websites effectively support marketing initiatives and business objectives.
Data Analytics & Insights
- Analyze customer data, campaign performance and user behavior to generate actionable insights.
- Track key metrics an...