CRM Manager (Fully Remote)
Location
fully, wallis
Job Type
Full-time
Category
Other-General
Posted
June 06, 2026
We’re expanding our global retention team and looking for a talented CRM Manager to drive player engagement, retention, and long‑term value across our crypto sports betting and casino brands. You’ll work closely with the Head of CRM and the CMO to design, execute, and optimize multi‑channel lifecycle campaigns that deliver measurable impact.
What You’ll Do
- Plan and execute multi‑channel CRM campaigns (email, SMS, push, inbox, on‑site, promo pages) covering onboarding, retention, reactivation, upsell, and cross‑sell journeys for both Sports Betting and Casino verticals. Deliver vertical‑specific campaigns including pre‑match and in‑play promos, event‑driven offers, casino reloads, free spins, and personalized recommendations.
- Coordinate with the VIP, Product, CS, and Compliance teams to ensure timely and accurate campaign delivery.
- Handle bonus setup, promotion configuration, and end‑to‑end QA across all player segments—from entry‑level ...