CRM & Martech Specialist
Location
karachi division, sindh
Job Type
Full-time
Category
Marketing & Media
Posted
June 05, 2026
What you’ll do
- Drive CRM & Lifecycle Strategy: Develop, execute, and continuously optimize end-to-end customer lifecycle journeys (activation, engagement, retention, and win-back) to maximize customer lifetime value.
- Lead Marketing Automation Initiatives: Design and scale initiatives to automate marketing operations, improving efficiency and enabling scalability across campaigns. Lead the execution and performance tracking for key central Martech projects.
- Oversee Content & Messaging: Drive the content strategy for CRM campaigns, ensuring all communications (push, email, in-app, SMS) feature compelling, personalized, and brand-consistent copywriting.
- Optimize Channel Performance: Monitor the performance of various marketing channels, identify areas for improvement, and make necessary interventions to optimize both technical delivery and content engagement.
What you’ll need
- Education: Bachelor’s degree E...