CRM Specialist
Location
quezon city, metro manila
Job Type
Full-time
Category
Management & Operations
Posted
June 16, 2026
Segmentation & Triggers
Use Optimove to segment users based on behavior (e.g., VIPs, lapsing bettors, high-converting players) and set up real‑time and scheduled triggers.
Creative Collaboration
Work with Creative and Product teams to craft engaging, personalized content that is channel‑appropriate and brand‑aligned.
Performance Analysis
Monitor delivery, engagement, opt‑out rates, and conversion metrics across all channels; provide actionable recommendations for improvement.
Compliance & Best Practices
Ensure all communications meet PAGCOR, ASC, and telco regulations (e.g., disclaimers, opt‑out logic, frequency limits).
Requirements
- 3+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-commerce, or fintech preferred)
- Hands‑on experience using Optimove for campaign orchestration, segmentation, trigger setup, and analytic...