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Customer Lifecycle Marketer

Blackbaud • Hyderabad, Telangana, India • Posted June 02, 2026

Location Hyderabad, Telangana
Job Type Full time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 02, 2026

CustomerLifecycle Marketer

The Customer Lifecycle Marketing Manageris responsible fordesigning and executing marketing strategies that support the full customer journey—from onboarding to renewal and expansion. This role blends data-driven insights, cross-functional collaboration, and personalized engagement to increase customer adoption, satisfaction, and lifetime value.

Note:This position has a blended shift from 1-10 PM Hyderabad Time. 

Key Responsibilities

  • Customer Journey Mapping: Define andoptimizelifecycle stages across onboarding, adoption, engagement, renewal, and expansion 

  • Segmented Campaign Execution: Develop targeted campaigns using email, SMS, in-product messaging, and events tailored to customer tier, persona, and usage patterns 

  • Cross-Functional Collaboration: Partner with Customer Success, Product, Sales, and IT to align lifecycle marketing efforts with business goals...

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