D2c performance marketing lead

D2 C Performance Marketing Lead Company: Snowball AI Digital
Location: Remote (India-based preferred)
Experience Level: 5+ years in D2 C performance marketing
Employment Type: Full-time/ Consultant
We're seeking a D2 C Performance Marketing Lead to own paid media strategy, execution, and optimization across Meta, Google, and Amazon for our portfolio of high-potential DTC brands. You'll be the strategic quarterback for performance marketing, driving revenue growth while building repeatable, scalable processes that work across verticals.
This is a hybrid agency-client-facing role: you'll lead our internal PMM team while maintaining direct relationships with key accounts and serving as the strategic voice for platform strategy and budget allocation.

Key Responsibilities
Strategy & Planning
Develop quarterly and annual paid media strategies for assigned client portfolio, balancing growth targets with profitability (ROAS, CAC, LTV modeling)
Lead budget al...