Data Marketing Analyst, Mobile Experience

Data Marketing Analyst, Mobile Experience

Position Summary

A Snapshot of Your Day

We are seeking a Data Marketing Analyst to deeply understand consumer behaviour, motivations, and needs through robust insight analysis, translating these findings into actionable strategies that drive targeted marketing and GTM campaigns. The candidate will serve as the crucial bridge between consumer understanding and business growth, ensuring Marketing efforts are rooted in data-driven insights, leading to increased customer/user engagement, brand loyalty, and revenue lift.

Role and Responsibilities

How You Will Make An Impact

• Work closely with the Consumer Marketing Insights team to design and execute qualitative and quantitative research initiatives, leveraging customer data to enhance understanding of consumer behaviour
• Develop and refine consumer segmentation and targeting strategies to maximize campaign effectiveness and...