Demand Planner - Formulations

Designation: Senior Manager Role Summary: The Demand Planner is responsible for creating, maintaining, and improving the rolling demand forecast for assigned markets, products, and customers across formulations and APIs. The role consolidates inputs from sales, marketing, finance, and supply chain to generate a consensus demand plan that drives production, procurement, and inventory decisions. By balancing historical data, market intelligence, and statistical models, the Demand Planner supports high service levels, optimized inventory, and better utilization of manufacturing capacity for domestic and export businesses. Key Duties and Responsibilities: Forecasting and Demand Planning Develop and maintain rolling monthly and weekly demand forecasts at appropriate levels (SKU, market, customer, and channel) for formulations and selected APIs. Use a combination of statistical models, historical sales trends, seasonality, and commercial intelligence to generate baseline forecasts. Incorpora...