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Deposit & Debit Category & Segment Marketing Head

HCM Nexus Consulting • Makati, Metro Manila, Philippines • Posted June 20, 2026

Location Makati, Metro Manila
Job Type Full-time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted June 20, 2026

About the Role
You will lead the banks Deposit & Debit Category and Segment Marketing function, owning customer insights, journey design, and end-to-end marketing strategy for upper-retail segments. This is a leadership role that requires a data-driven marketer who can orchestrate cross-functional teams, drive adoption of deposit & debit products, and unlock new revenue through customer-centric lifecycle programs.

What Youll Lead


Customer Insights & Segmentation


  • Build a deep understanding of the upper-retail customer segmentbehaviors, motivations, lifecycle triggers.
  • Map end-to-end customer journeys and develop detailed personas to guide messaging, content, and channel selection.

    • Marketing Strategy & Planning


  • Lead the team in designing cohesive, multi-channel marketing campaigns that deepen usage, loyalty, and engagement across deposit and debit portfolios.
  • Drive upsell and...

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