Digital Commerce Latam Specialist

Digital Marketing Manager – ResponsibilitiesMonitor external digital landscape in the pharmaceutical industry evaluating new trends and crafting a long‐term vision for the company.Provide inputs to stakeholders on Multi‐Channel (MC) initiatives, including comparing/contrasting company MC vision with competitors and mobilising stakeholders to take necessary actions, trainings and plans.Identify MC opportunities for each brand, give inputs to MC Area Management and generate best practices for Local Operating Company (LOC).
Evaluate macro and micro environment and develop interpretations and vision for MC as part of the marketing mix.Coach brand managers and generate best‐practice MC programs focusing on global MC priorities.Develop ways of working, Standard Operating Procedures (SOPs) and capability trainings for Multi‐Channel Marketing (MCM).
Leverage MC analytics and performance measurement by monitoring monthly MC performance figures.Define lead and lag Key Performance Indi...