Digital Marketing Specialist
Location
bogotá, bogotá, distrito capital
Job Type
Full-time
Category
Marketing online
Posted
June 18, 2026
Job Objective: To design and execute the company's digital strategy to boost brand awareness and qualified lead generation, optimizing the company's presence across search engines and social channels.
Main Responsibilities:
- Paid Media Management (SEM/Social Ads): Create, monitor, and optimize campaigns in Google Ads (Search and Shopping) and Meta Ads to drive traffic to the e-commerce platform.
- SEO Strategy: Optimize website content and product descriptions to improve organic ranking for key industry terms (banners, flags, displays).
- Email Marketing: Implement lead nurturing workflows and loyalty campaigns for existing customers.
- Data Analysis: Monitor KPIs (ROI, ROAS, CPA) through Google Analytics 4 to adjust marketing tactics in real time.
- Content Management: Coordinate the creation of visual and written material that highlights the quality and customization of Lush B...