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Digital Marketing Specialist

Continental • Szeged, Szeged, Hungary • Posted June 17, 2026

Location Szeged, Szeged
Job Type Full-time
Category Business Operations Specialists
Posted June 17, 2026

Job Description

Responsibilities

Strategy & Campaigns

  • Develop and implement comprehensive digital marketing strategies aligned with company and brand objectives.
  • Plan, manage, and optimize integrated multi-channel campaigns (Website, SEO/SEA, Paid Social, Email, Content, Marketing Automation).
  • Translate business objectives into effective customer journey, funnel, and touchpoint concepts.

    • Performance & Management (Focus)

  • Continuously monitor the performance of key KPIs (, Conversion, ROI, ROAS, CAC).
  • Identify and implement data-driven optimization measures (A/B testing, funnel & UX optimization).
  • Prepare reports and presentations for management and stakeholders.

    • Content & Channels

  • Responsible for content strategy, editorial planning, and channel-appropriate implementation.
  • Manage SEO and SEA activities, including keyword and performance strategy.

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